Renovation project - How do you advertise rooms when you're selling a B&B?
We have been back from Christmas for a while now and have been
surprised at how many enquiries we have had for the B&B, we had
not planned on re opening until Easter, but it does seem silly to be
turning away business.
We decide to reopen on the 1st Feb and we soon have
bookings coming in, we never in a million years expected the B&B
to be so busy, our biggest problem now is how far in advance do we
Properties in france can be on the market for a long time, we
think we have priced it to sell, but it's been a few days and we
haven’t had any one walk through the door waving their Euros at us
(not that I'm impatient at all)
So we decide to advertise 2 months at a time, because even if we
do get a sale it's unlikely to go through in less than 2 months, plus
if somebody wants to buy it as a going concern we don’t want it to
look like there are no customers.
Life seems to be full of dilemmas at the moment and every new move
just opens up further dilemmas. This is probably one of the biggest
problems when selling a B&B, how do you advertise?
Do we go back
on all the big sites or do we just stick with our own website?
It is also time to decide whether we want to go onto the local
tourist board, last year we were getting almost daily phone calls
from them, even when we said we were full.
The last thing I want is for somebody to buy the property as a
family home and get people calling in or ringing for a room!
I decide to re advertise on the big booking sites, as it is easy
to advertise for only a set amount of time, the problem with having
limited availability is that you are not as high up the rankings as
you should be, we are number one on Booking dot com, but with limited
availability we are not on the top slot, but we decide this is a
I also reopen the website so that we can have direct bookings,
after all these are the ones with no commission and are much more personal.
I decide not to bother with the local tourist board, and if we
haven't sold by Summer then we can pay too be included then.
It does not take long before we receive our first bookings and hey
ho, life is on the move again, our break is well and truly over!
well until the middle of Feb, when we have friends over to visit,
afterall it's not going to be that busy during the cold winter
months is it????
We also have a surprise with the snow, it is very rare that we get snow or frost here, but when we do, it is so beautiful, it is almost a shame it only lasts for a couple of days